Program Overview
Digital Media and Social Media Marketing Certificate
Communication Arts, Humanities and Fine Arts Division,
Room B213, (847) 543-2040www.clcillinois.edu/programs/dmd
Degree: Certificate
Plan 23TQ This certificate is created for students pursuing an entry-level position in digital media and especially social media marketing. It is the first of a series of two certificates that prepare students to become social media-savvy visual designers, writers, and/or content producers for marketing and digital media. This certificate lays the groundwork with its coverage of digital media fundamentals, social media marketing essentials, and writing for digital media. It surveys digital media concepts, design principles and production processes, industry-leading tools and apps, and industry developments and trends. It enables students to look at social media platforms and content critically by examining it in its historical, cultural, political, and business context. Students practice integrating social media into a business marketing/engagement strategy through a required internship. |
Recommended Plan of StudyFirst Semester | | 12 Credits | CoURSE | Title | Hours |
|---|
course ^ | College Success Seminar | [2] | course | Introduction to Digital Media | 3 | course | Survey of Social Media | 3 | course | English Composition I | 3 | course | Social Media Marketing | 3 | Second Semester | | 9 Credits | CoURSE | Title | Hours |
|---|
course | Concepts in New Media | 3 | course | Principles of Marketing | 3 | course | Job Readiness Skills | 1 | course | Internship I | 2 | Total Hours for Certificate | | 21 |
|
^ The credit for CLC 120, College Success Seminar, is an institutional requirement for graduation. It is not part of the program requirements but must be completed with a D or better.
For more information on recommended courses or program specific advising, contact an academic success advisor or the Communication Arts, Humanities and Fine Arts Division at (847) 543-2040.