Survey of Social Media

This course provides an introductory survey of social media in its historical, social, cultural, and economic context with a goal of preparing students to become informed social media users and decision makers. It also examines social media in everyday life and business environments via such research methods as observations, interviews, experiments, and case studies. Students will learn the fundamentals of choosing the proper social media channels, and creating and managing selected social media accounts through hands-on practices for a simulated marketing campaign.