Principles of Retailing
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Course Information
Subject
RMC
Course Number
234
Division
Course Title
Principles of Retailing
Course Description
This course is focused on the world of retailing from a managerial viewpoint. Students will explore the different types of retailers, multichannel retailing, consumer buying behavior, retail marketing strategies, selecting retail site locations, supply chain management, effective merchandising, pricing, store layout/design, store management and customer service. The course is intended to meet the needs of those now working in a retail environment and those wishing to learn more about how retail businesses operate.
Cross Listed Courses (If Applicable)
Minimum Credit Hours
3
Maximum Credit Hours
3
Total Completions Allowed for Credit
1
Number Of Credits
3
Lecture - Lab Hours
(3-0)
PCS Code
1.2